Perishability of Data: Dynamic Pricing under Varying-Coefficient Models

We propose a pricing policy based on projected stochastic gradient descent (PSGD) and characterize its regret in terms of time $T$, features dimension $d$, and the temporal variability in the model parameters, $\delta_t$. We consider two settings. In the first one, feature vectors are chosen antagonistically by nature and we prove that the regret of PSGD pricing policy is of order $O(\sqrt{T} + \sum_{t=1}^T \sqrt{t}\delta_t)$. In the second setting (referred to as stochastic features model), the feature vectors are drawn independently from an unknown distribution. We show that in this case, the regret of PSGD pricing policy is of order $O(d^2 \log T + \sum_{t=1}^T t\delta_t/d)$.